Iren Rebranding
From energy and environmental service provider with a purely local connotation, without a clear brand positioning and distinctive offers.
To innovative multiutility capable of intercepting people’s needs and expectations, thanks to its ability to listen and be an interpreter of change.
CREDITS
Creative Director: Eustachio Ruggieri & Michelangelo Cianciosi
Art Director: Francesco Fallisi, Andrea DeStefano, Giovanni Mazzenzana
Copywriter: Simona Angioni, Davide Arini, Amina Gatti
Head of Design: Michela Sansone
Graphic Designer: Alberto Santoro, Maurizio William Guglielmi, Federico Paffetti
Account Director: Cristina Rolando
Account Manager: Annalisa Pistolesi